Glowly Clean was developed by a small European team that spent years studying the effects of hard water on household appliances.
As customer reports began to converge on the same problem — clothes smelling musty even after washing, machines consuming more and more energy, electricity bills that kept climbing — the team went after the root cause.
They observed the same pattern that researchers of closed water systems had documented for decades.
They observed the same conditions inside modern machines in hard water regions.
And they realised that no household product had been developed to reach the places where the problem actually begins.
So they adapted the enzyme formula used in industrial water systems and turned it into a simple tablet that any family could use at home.
After months of testing with Irish families facing the most persistent cases of laundry odour and above average energy bills, the results were impossible to ignore.
People were not just seeing improvements.